Shopify – how many products can I have?

The scalability of your e-commerce platform is a crucial factor to consider as you plan and grow your online business. Shopify, known for its user-friendly interface and comprehensive e-commerce features, is designed to cater to businesses of various sizes, from small startups to large enterprises. When it comes to the number of products you can host on Shopify, the platform is remarkably accommodating.

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Unlimited Product Listings

Shopify allows merchants to list an unlimited number of products across all its plans, from the Basic Shopify plan to Shopify Plus. This means that no matter the size of your inventory, Shopify has the capability to support your product listings. Whether you’re selling 10 products or 10,000, Shopify’s infrastructure is designed to handle your catalog.

Considerations Beyond Product Quantity

While the quantity of products you can list on Shopify is unlimited, there are other considerations to keep in mind as you scale your business:

  • Performance: Large inventories require meticulous organization to ensure your store remains easy to navigate. Implementing collections, tags, and filters can help customers find what they’re looking for without overwhelming them with options.
  • Images and Files: Shopify imposes a limit on the storage of images and files, which varies by plan. For instance, the Basic Shopify plan includes 2 GB of file storage, while the Advanced Shopify plan offers unlimited storage. High-quality product images are crucial for sales, so consider how your choice of Shopify plan might impact your ability to showcase your products.
  • Inventory Management: Managing a vast inventory requires a robust system to track stock levels, orders, and deliveries efficiently. Shopify offers inventory management tools, and there are also numerous third-party apps available in the Shopify App Store that can help streamline these processes.
  • Shopify Plan Features: While all Shopify plans support an unlimited number of products, higher-tier plans offer additional features that might be beneficial for stores with extensive inventories. These include advanced analytics, better shipping discounts, and more staff accounts. Choosing the right plan should be based on both your current needs and future growth projections.
  • API Limitations: For stores that rely heavily on API calls for integrating third-party apps or automating tasks, it’s important to note that Shopify has API rate limits. These limits can vary depending on your Shopify plan, so larger operations, especially those on Shopify Plus, will benefit from higher limits.

Shopify Plus for High Volume Merchants

For businesses with very high volume sales, extensive inventories, or those requiring a high level of customization, Shopify Plus might be the appropriate choice. Shopify Plus is Shopify’s enterprise-level solution offering additional features, higher API call limits, and dedicated support to meet the needs of large-scale businesses.


Shopify’s flexibility in supporting an unlimited number of products makes it an attractive option for e-commerce businesses of all sizes. However, successfully managing a large inventory on Shopify—or any e-commerce platform—requires careful planning, efficient inventory management, and potentially, investment in a higher-tier plan as your business grows. By understanding the broader ecosystem of features and limitations within Shopify, merchants can make informed decisions that align with their business objectives and scale confidently.

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