B2B shop with Shopify Plus

Shopify, a leading name in the e-commerce space, is renowned for its versatility and ease of use for business owners. While traditionally associated with B2C (business-to-consumer) transactions, Shopify has robust capabilities to cater to the B2B (business-to-business) market as well. This guide, penned by an ecommerce specialist, will walk you through establishing a B2B e-commerce shop with Shopify, emphasizing the use of Shopify Plus, what factors to consider, its best features, and pricing.

Can You Create a B2B Shop with Shopify?

Yes, you can create a B2B shop with Shopify. For businesses aiming to operate in the B2B sphere, Shopify offers tailored solutions through its advanced platform, Shopify Plus. Shopify Plus is designed to handle the nuanced demands of B2B commerce, providing high scalability, enhanced customization, and exclusive features that make managing wholesale transactions seamless.

Using Shopify Plus for B2B Commerce

Shopify Plus is the enterprise level of Shopify, engineered for high-volume merchants and those requiring advanced functionalities, including comprehensive B2B e-commerce capabilities.

What to Consider

Before venturing into setting up a B2B shop with Shopify Plus, consider the following:

  • Target Audience: Understand the specific needs and behaviors of your B2B customers.
  • Integration Needs: Consider how Shopify Plus will integrate with your existing ERP, CRM, and other business systems.
  • Customization Requirements: Identify any unique processes or workflows your business operates with that might need custom solutions.
  • Growth Projections: Choose a platform that can scale with your business growth without significant hitches.

Best Features of Shopify Plus for B2B

Wholesale Channel

Shopify Plus allows you to create a separate, password-protected wholesale storefront. This channel is customizable to offer tiered pricing, bulk discounts, and minimum purchase requirements, catering specifically to your wholesale clients.

Custom Pricing and Catalogs

With Shopify Plus, you can offer custom pricing to different customers or groups, reflecting negotiated rates or volume discounts. Tailored catalogs ensure clients see only the products relevant to them, enhancing their shopping experience.

Advanced Permissions and Accounts

Manage buyer permissions intricately, controlling which products can be seen or purchased and by whom, and set up multiple staff accounts with specific access levels to streamline operations.

Integration Capabilities

Shopify Plus offers robust API capabilities, allowing for deeper integrations with ERP systems, CRM software, inventory management tools, and more, ensuring seamless synchronization across business operations.

Automation Tools

Leverage Shopify Flow, an ecommerce automation platform within Shopify Plus, to automate tasks, workflows, and campaigns, freeing up valuable time to focus on strategic growth.

Pricing of Shopify Plus

Shopify Plus pricing is tailored to each business’s specific needs and usage, starting at around $2,000 per month. The final cost can vary based on several factors including the volume of transactions, level of customization required, and additional services utilized. It’s recommended to consult with a Shopify Plus representative to get a quote that accurately reflects your business’s needs.

Launching Your B2B E-commerce Store with Shopify Plus

  1. Consultation: Begin by discussing your needs with a Shopify Plus consultant. They can provide insights on how to best utilize the platform for your B2B requirements.
  2. Setup and Customization: Use the Shopify Plus admin to set up your store, customize your theme, and configure your wholesale channel. Consider hiring a Shopify Plus Partner if you need extensive customization.
  3. Integrations: Implement necessary integrations with your business software for a streamlined operation.
  4. Testing: Before going live, thoroughly test your store, focusing on the wholesale functionality, checkout process, and integrations.
  5. Launch: Once everything is in place, launch your B2B e-commerce store and start engaging with your wholesale customers.


Transitioning into B2B e-commerce or expanding your business to include wholesale operations with Shopify Plus can open new revenue streams and opportunities for growth. By leveraging the powerful features and scalability of Shopify Plus, businesses can efficiently manage and expand their B2B operations. Remember, the success of your B2B e-commerce venture with Shopify Plus depends on thorough planning, strategic implementation, and continuous optimization.

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