Best E-Commerce Platforms in Australia

In the thriving digital marketplace of Australia, establishing an e-commerce business has become a lucrative opportunity for entrepreneurs and existing businesses alike. With the rise of online shopping, selecting the right e-commerce platform can be a pivotal decision that shapes the future of any retail venture. This guide aims to provide an in-depth analysis of the best and most used e-commerce platforms in Australia, tailored for individuals looking to start or enhance their e-commerce business.

Summary of the Best E-commerce Platforms in Australia

  1. Shopify
  2. WooCommerce
  3. BigCommerce
  4. Magento (Adobe Commerce)
  5. Squarespace
  6. Wix

Each platform comes with its unique strengths and is suited to different types of businesses, from startups to large enterprises. Alongside platform insights, we’ll also touch on popular payment providers integral to the Australian e-commerce ecosystem.


Key Features:

  • User-Friendly Interface: A straightforward dashboard and easy navigation make Shopify ideal for beginners.
  • Extensive App Store: Access to thousands of apps to expand store functionalities.
  • Integrated Payment Solutions: Offers its payment gateway, Shopify Payments, along with integration capabilities for other popular providers.
  • Multi-Channel Selling: Supports selling across various platforms, including Facebook, Instagram, and Amazon.
  • Scalability: Easily scales with your business growth, supporting everything from a small startup to a large enterprise.


Key Features:

  • Flexibility: Being an open-source plugin for WordPress, it offers unparalleled flexibility for customization.
  • SEO Advantage: Benefits from WordPress’s robust SEO capabilities, helping your store rank higher in search results.
  • Vast Plugin Ecosystem: Access to thousands of WordPress plugins to enhance your store.
  • Community Support: Large community of developers and users for support and resources.


Key Features:

  • Built-in Sales Features: Comes packed with a wide array of sales and marketing tools without the need for additional apps.
  • SEO Tools: Advanced SEO features to help improve search engine ranking.
  • Cross-channel Commerce: Facilitates selling on multiple channels including eBay, Amazon, and social media.
  • No Transaction Fees: Does not charge transaction fees on any of its plans.

Magento (Adobe Commerce)

Key Features:

  • Customizability and Flexibility: Open-source platform offering extensive customization options for businesses with specific needs.
  • Scalable: Capable of supporting large enterprises and rapidly growing businesses.
  • Robust Community: A large global community of developers for support and plugins.
  • Powerful B2B Features: Comprehensive tools tailored for B2B e-commerce requirements.


Key Features:

  • Designer-Quality Templates: Offers a range of beautifully designed templates that are especially suited to visually-oriented businesses.
  • Intuitive Website Builder: Easy-to-use drag-and-drop tools for building and customizing your website.
  • Built-in Tools: Integrated tools for SEO, analytics, and marketing to help grow your online presence.
  • E-commerce Specific Features: Offers inventory management, unlimited products, and various shipping options.


Key Features:

  • Drag-and-Drop Interface: Simple to use website builder that allows for extensive customization.
  • App Market: Access to numerous apps for adding functionalities to your e-commerce site.
  • Mobile Optimization: Ensures your website looks great on all devices.
  • Multiple Payment Methods: Supports a variety of payment solutions, catering to a broad customer base.

Popular Payment Providers in Australia – Key Features

  • PayPal
    • Widely Accepted: One of the most widely used payment methods globally.
    • Buyer Protection: Offers protection for buyers against fraud or undelivered goods.
  • Stripe
    • Comprehensive Payment Solution: Accepts a wide range of payment types including credit cards and mobile wallets.
    • Developer-Friendly: Provides robust APIs for custom integrations.
  • Afterpay
    • Buy Now, Pay Later: Allows customers to purchase immediately and pay in installments.
    • Increases Conversion Rates: Can boost sales by offering flexible payment options to customers.
  • Square
    • Integrated Payments: Offers a cohesive system for both online and in-person sales.
    • Point-of-Sale System: Includes features beneficial for businesses with a physical presence.

Other countries: Australia | United Kingdom | United States | South Africa |

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