What are backlinks?

In the vast and competitive landscape of e-commerce, standing out from the crowd requires more than just a great product and an attractive website. One of the most crucial, yet often overlooked strategies for enhancing your online presence and driving traffic to your store is through effective link-building, specifically the acquisition of backlinks. Understanding what backlinks are, why they’re important for your e-commerce business, and how to gain them can significantly impact your SEO efforts and overall digital marketing strategy.

What Are Backlinks?

Backlinks, also known as “inbound links” or “external links,” are links from one website to a page on another website. In the context of e-commerce, if another website links to your product page, blog content, or home page, that’s considered a backlink to your site. These links serve as a “vote of confidence” from one site to another, indicating to search engines that others vouch for your content and website.

Why Are Backlinks Important for Your E-commerce Business?

1. Boost Search Engine Rankings

Search engines like Google view backlinks as endorsements of the quality and relevance of your content. A higher number of quality backlinks can significantly improve your website’s ranking in search engine results pages (SERPs), making your e-commerce store more visible to potential customers.

2. Drive Referral Traffic

Backlinks from reputable sites not only bolster your SEO efforts but also direct users who click on them straight to your e-commerce website. This referral traffic is highly valuable, as it often comprises individuals already interested in what you offer.

3. Build Brand Authority

Receiving backlinks from authoritative and relevant websites in your industry can enhance your brand’s credibility and authority. This perceived trustworthiness can influence buying decisions, encouraging more conversions.

4. Facilitate Indexing

Backlinks help search engine bots discover and index your e-commerce site more efficiently, especially if you’re new or have deep pages that aren’t easily found through internal linking alone.

Strategies for Gaining Backlinks for Your E-commerce Site

1. Create Share-Worthy Content

Producing high-quality, informative, and engaging content is the foundation of earning backlinks. Consider developing comprehensive guides, how-to articles, infographics, or compelling blog posts that offer value to your audience.

2. Leverage Product Reviews

Reach out to bloggers and influencers within your niche to review your products. If they publish their review on their website with a link back to your product page, you gain a valuable backlink along with exposure to their audience.

3. Guest Blogging

Offer to write articles for reputable sites in your industry. Guest blogging allows you to share your expertise while including a link or two back to your own site, thereby earning backlinks.

4. Utilize Broken Link Building

This involves finding broken links on other websites (links that no longer lead anywhere) and suggesting your content as a replacement. Tools like Ahrefs or Moz can help you spot these opportunities.

5. Engage in Community Participation

Actively participate in forums, social media groups, or comment sections related to your industry. Where appropriate, you can share links to your website that provide value to the discussion.

Easy Backlinks to Generate

1. Business Directories

Listing your e-commerce business on relevant online directories is a straightforward way to secure backlinks. Ensure these directories are reputable and pertinent to your industry.

2. Social Media Profiles

While they are typically nofollow (meaning they don’t directly influence SEO), links from your social media profiles to your website are easy to set up and can drive traffic.

3. Manufacturer Websites

If you stock products from various manufacturers, ask if they can include a link to your store on their website as a retailer.


In the world of e-commerce SEO, backlinks are akin to digital gold. They not only enhance your site’s SEO performance but also drive quality traffic, build your brand’s authority, and facilitate faster indexing. By implementing a strategic approach to gaining backlinks, focusing on both quality and quantity, your e-commerce business can achieve better visibility, attract more customers, and ultimately, generate more sales. Remember, building backlinks is a marathon, not a sprint; invest time and effort into crafting a comprehensive link-building strategy tailored to your e-commerce goals.

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